A Kansas City-based development group, Troost Midtown seeks to revitalize the historic Troost commercial district and bring the local community together. From branding to website development, press releases to videos, I was creative and development director for the project.
In order to maximize their online process, Troost Midtown needed a well-designed website that would provide meaningful and relevant user experiences.
Troost Midtown needed a logo and brand identity that would simultaneously speak to the historical legacy and the forward-thinking approach of the company. I oversaw the the logo and brand development.
Video is a major part of a brand and marketing for a company. I was creative director for multiple video productions used for digital and traditional media outlets.