ResumeUX, Development, Creative Direction
Boston College
Founded in 1863, Boston College is a private Jesuit university with a rich tradition. When they launched their first fully online program, I did the UX and Creative direction to help deliver their online program.
Microsite Design
To promote the launch of their online Master of Healthcare Administration program, Boston College needed a microsite that would adhere to strict brand guidelines, including the use of original photography. Operating within these parameters, I directed development an engaging and informative site.
UX, Development and Creative Direction
PPC & SEM
To raise awareness about the new program, I helped develop and deploy a comprehensive digital marketing campaign. Using both pay-per-click (PPM) and organic search engine marketing (SEM), this well-rounded approach successfully drove awareness and generated new leads by targeting custom affinity groups within in healthcare careers.
