UX, Development, Creative Direction

Boston College

Founded in 1863, Boston College is a private Jesuit university with a rich tradition. When they launched their first fully online program, I did the UX and Creative direction to help deliver their online program.

Microsite Design

To promote the launch of their online Master of Healthcare Administration program, Boston College needed a microsite that would adhere to strict brand guidelines, including the use of original photography. Operating within these parameters, I directed development an engaging and informative site.

UX, Development and Creative Direction


To raise awareness about the new program, I helped develop and deploy a comprehensive digital marketing campaign. Using both pay-per-click (PPM) and organic search engine marketing (SEM), this well-rounded approach successfully drove awareness and generated new leads by targeting custom affinity groups within in healthcare careers.

My Resume

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