The nation’s foremost provider in linen rental and chargers, BBJ Linen provides artfully designed and curated linen collections for every occasion.
Clear and systematic marketing materials are vital for a continuous brand experience. Leveraging extensive experience and research, I was creative director overseeing the creation of a comprehensive style guide to ensure BBJ Linen presents a consistent approach across touch points.
To enhance awareness, the challenge was to create marketing pieces that reflect and enhance the brand’s luxury and class. Each piece was carefully curated to ensure it sent exactly the right message.
A brand is more than a logo and a tagline. It’s how a company is perceived by consumers. As Creative Director, we created an elegant and sophisticated brand for BBJ Linen, mirroring their high-end offerings and reinforcing their position as a leader in the industry.
Part of the execution of the new brand launch and marketing campaign was Hubspot integration. I oversaw the product development of landing pages, email and social asset creation.
Design and development of multiple landing pages. These featured montly lookbooks for BBJ Linen.
Design, development and Hubspot integration.
Creative director for the newly branded product launches.